What is Digital Marketing & How Does it work

digital marketing
2 min read

 What is Digital Marketing

Now is the age of the internet, in such a situation, you must have heard a lot about a term digital marketing, so today in this article I will tell you what is digital marketing.


Before understanding this, let us understand  what used to happen before digital marketing, friends, earlier any business company used to adopt different marketing methods to market their product, such as, they used to advertise in newspaper or handbill or by getting the flyer printed, you used to distribute you hand, if you go to the market, you will see that big hoarding boards are installed and publicity is seen on it, then all these were old ways of promoting.

well, one more question, why did these adopt the old way? because people knew that people  used to read the newspaper throughout the day, when they used to read the magazine, there was advertisement in it also because the company people understand very well that people spend most of their time in it.

But since the time of the internet has come, people spend more time on the internet or on smartphone apps and  more time on connected apps from online all the time instead of offline apps, so now the company is understanding. that people are going digital, in such a way, the way of marketing will also have to be done in a digital way, this is called digital marketing and If I say it in very simple way,
If the digital technology used to do marketing is called digital marketing, as you know that people search more on google, then you can join the google ad word program and advertise on google,

How Digital Marketing Works




why Digital Marketing is important
we all know how important marketing is for any company. For this, companies prepare their budget separately. Marketing offline is very expensive. whereas online marketing proves to be profitable as well as being cheap. So let's know why digital market is important.

why need of digital marketing
1. This is a simple and fast way to promote your product.
2. online marketing is cheaper than offline marketing.
3. Digital marketing gives you better results get.
4. This is the best way for your product to reach the target audience.
5. In digital marketing, you get thousands of ways to promote your service and product.
6. Digital marketing increases the branding value of your company.
7. This is a way that you can promote your product globally.
8. With digital marketing, you can market the product and sell it online.

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